Which is kind of weird. They say:
“Letterpress Cards
There’s just something about the elegant look and feel of a letterpress card. With iPhoto ‘11, you can create custom letterpress cards personalized with your photos and text. For the first time, traditional printing techniques join modern digital photography. Each iPhoto letterpress card is made from premium paper and produced using a centuries-old printing method. Then it’s digitally processed with your photos and text. iPhoto letterpress cards are available in 15 beautifully crafted themes complete with matching envelopes. Celebrate the holidays. Announce the arrival of your bundle of joy. Tell your friends to save the date. Whatever you choose, your one-of-a-kind cards arrive at your door, ready to impress.”
What i think they mean is that they have a bunch of pre-letterpresed cards, printed with a design which you can slot your photo into. Your photo is then digitally printed over the top of the letterpressed card. Not sure how they could scale it otherwise…
Anyone? Bueller?
